Nordic Game
Launching a dedicated AI Track that brought credible industry voices, practical perspectives, and global expertise to Nordic Game 2026.
Description
Helping one of Europe’s leading games industry conferences launch its first dedicated AI Track, connecting credible industry experts, practical insights, and fresh perspectives on AI in games with Nordic and international audiences.
Benefits
Overview
Nordic Game has long been a key meeting place for the European games industry. As AI becomes increasingly relevant to game development, production, and business strategy, the conference partnered with ImmerSynth to introduce its first dedicated AI Track at Nordic Game 2026 (NG26).
Drawing on industry expertise and an established network across the AI-in-games ecosystem, ImmerSynth led the track’s curation, identifying credible speakers, shaping relevant discussions, and developing a program that connected emerging technologies with the practical realities facing game developers and studios.
About Client
Nordic Game is one of Europe’s longest-running and most established games industry conferences, bringing together developers, publishers, investors, technology companies, and industry leaders in Malmö, Sweden.
With more than two decades of experience, the conference is recognized for its strong Nordic games community, international participation, high-quality content, and opportunities for industry collaboration and business development.
Opportunity
With AI rapidly reshaping the games industry, Nordic Game saw an opportunity to introduce a dedicated track addressing the technology’s growing influence on development, production, and business operations.
The challenge was creating a program that could distinguish meaningful technological progress from hype and speculation.
This required specialized industry knowledge, access to experts working directly with AI in games, and the ability to identify topics that would deliver genuine value to developers, studios, publishers, and business leaders.
The program also needed to balance Nordic representation with international expertise, helping Nordic Game strengthen its position as a forward-looking conference while remaining relevant to its established community.
Solution
ImmerSynth worked closely with Nordic Game to develop and curate the inaugural AI Track, bringing together industry expertise, speaker networks, and program development capabilities.
Strategic Program Development
Established a clear direction for the track, focusing on practical AI adoption, emerging technologies, creative applications, and the business and regulatory challenges facing the games industry.
Speaker Sourcing & Industry Access
Leveraged established industry relationships to identify, recommend, and engage credible speakers and subject-matter experts from across the global AI-in-games ecosystem.
Content Curation & Quality
Evaluated and refined session proposals to prioritize meaningful industry insights over generic AI discussions, while balancing technical, creative, commercial, and legal perspectives.
Speaker Coordination & Program Delivery
Supported speaker communication, session development, scheduling, and on-site execution to deliver a cohesive program aligned with the conference’s audience and objectives.
Outcome
The inaugural AI Track established a new platform for Nordic Game to bring together credible industry voices and practical conversations about the evolving role of AI in games, laying the foundation for continued collaboration.
Successful Launch of the First Dedicated AI Track
Nordic Game 2026 introduced its first dedicated AI Track, bringing together developers, studio leaders, researchers, and industry specialists from the Nordics and beyond.
The program successfully translated a broad and rapidly evolving industry topic into focused sessions addressing the real opportunities and challenges facing game developers, studios, and business leaders.
Strengthened Thought Leadership & Content Quality
Through carefully selected speakers and relevant programming, the AI Track helped Nordic Game deliver informed discussions grounded in practical experience rather than speculation.
The sessions prioritized authentic, experienced industry voices and actionable perspectives on AI adoption and innovation.
Continued Partnership for Nordic Game 2027
Following the inaugural edition, Nordic Game confirmed the return of the AI Track for NG27, once again curated by ImmerSynth.
The renewed collaboration builds on the foundation established in 2026, creating further opportunities to connect developers, technology leaders, and industry experts through relevant programming and meaningful knowledge exchange.
Industry Reach & Engagement
The inaugural AI Track formed part of NG26, an international gathering that brought together more than 1,100 companies from 59 countries, featuring 179 speakers across five stages, more than 100 new games showcased, over 150,000 unique livestream viewers, and more than 5,600 scheduled business meetings.
These conference-wide results reflect the scale of the industry platform and the breadth of the audience within which the AI Track was introduced.
“Without a doubt one of the most inspiring sessions of the event… worth the ticket price and the trip to Malmö.”NG26 Attendee · Feedback published by Nordic Game
ImmerSynth Services Used
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